Insights · Practical answers
Useful answers.For deciding what to do next.
Short, practical articles for business owners and marketing leads: what to fix first, what it depends on, and what to leave alone.
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What should a business say on its website?
Read the article: What should a business say on its website?What a small business should put on its website: who you serve, where, what you do and what happens next. A five-minute check for your own pages.
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What does E-E-A-T mean for a local business?
Read the article: What does E-E-A-T mean for a local business?What E-E-A-T means for a local business, what Google actually says about it and about AI search, and simple ways to show customers you can be trusted.
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What should you ask before replacing your web designer?
Read the article: What should you ask before replacing your web designer?Thinking of switching web designers? What you should own first, what to ask the current one for, and the questions to put to the next one first.
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How should a home builder advertise online?
Read the article: How should a home builder advertise online?How a home builder can advertise a project online: what the ad, the project page and the inquiry form each need, and what to measure honestly.
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Are Google Local Services Ads worth it for a trades business?
Read the article: Are Google Local Services Ads worth it for a trades business?What Google Local Services Ads are, who can use them in Canada, what Google checks first, and how they differ from regular Google Ads for trades.
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What is an SEO clean-up, and does your site need one?
Read the article: What is an SEO clean-up, and does your site need one?An SEO clean-up fixes broken links, duplicate titles and mismatched details before you add anything new. What it covers and when a site needs one.
How we write
Written to helpyou decide.
A real question first. Each article starts from something customers or clients actually ask, not a keyword quota.
Useful before clever. A short answer near the top, then the context, dependencies and caveats.
Dated and owned. Every article shows who wrote it and when it was last reviewed. Client facts are labelled as such.
The services behind the articles
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A defined project, an ongoing backlog, or a problem you can’t name yet: one short form covers all three. Every inquiry is read by a person. Or write to idea@longsquarestudio.ca.