Services · Creative & media
Every location looks likethe same company.
Branding, graphic design and print for Vancouver businesses. Photo direction, asset systems, campaign creative and print, produced to one standard so your brand holds up online, on the street and in the mailbox.
When the brand drifts
Every piece looks different.
Made by different people, at different times. Sound familiar?
Every location uses its own coloursBrand system
Stock photos that could be anyonePhotography
Print that doesn’t match the websitePrint
Campaign creative made the night beforeCampaigns
Icons and graphics from five sourcesAsset systems
Files nobody can findAsset library
What the work covers
One visual standard, from screen to street.
The right scope depends on what you produce and how often. Work usually covers four areas.
01
Brand and asset systems
Logos, colours, icons and templates your team can reuse.
- Logo refresh
- Icon sets
- Templates
02
Photo and media direction
Direction so photos show the real business.
- Shot lists
- Art direction
- Image editing
03
Campaign creative
Ads and social assets for each promotion, in every size.
- Ad sets
- Social assets
- Variations
04
Print and signage
Brochures, mailers and signs that match the website.
- Brochures
- Mailers
- Signage
How the work runs
One priority.From decision to live.
Fix the piece customers see most first. Set the standard once. Reuse it everywhere.
Step 01
Audit
Gather what exists and where it’s used. Pick the first priority.
Step 02
Design and build
Set the standard, then produce assets in order.
Step 03
Put it live
Deliver files, templates and a simple guide.
Step 04
Review and repeat
See what’s used and what’s missing. Choose the next piece.
Before we start
What we’ll need.How we’ll read progress.
The plan depends on your access and operating conditions, and progress is judged by what your data can actually show. Both are set out before any work begins.
Scope & access
The scope follows your real operating conditions.
What you produce, where it’s used and who makes it shape the plan. This is what we’ll ask for:
- Existing logos and brand files
- Photos and footage you own
- Printer and supplier contacts
- Timely feedback on concepts
- One person to approve final files
How progress is read
Measured by what the evidence supports.
Each source shows part of the picture. We report what your data can actually support.
No promised sales or awareness figures. Creative is judged on consistency, usefulness and results where data exists.
Proof
From real client work.Not a mock-up.
Print and brand · Self storage · Salt Spring Island
Pacific Rim Storage
Our first full-page print ad: a Salt Spring Island spread built from the same brand kit as the campaigns, web and social.
One brand, from the ad to the page
More work like this
Creative & media FAQ
A fewuseful answers.
Do you do photography?
We direct photography: shot lists, locations and style, working with photographers we trust or with yours. We also edit and prepare images for web and print.
Can you work with our existing logo and brand?
Yes. Most of our work extends an existing brand. If the logo needs a careful refresh, we keep what customers already recognize.
Do you handle printing?
We prepare print-ready files and can coordinate with your printer or recommend one we’ve worked with.
Can you produce creative for our ad campaigns?
Yes. We design each promotion in every size and variation needed, often alongside the campaign itself.
Do you make video?
Yes, short video ads for campaigns. For Pacific Rim Storage we made seasonal offer videos and ran them as YouTube video ads, with vertical, square and shortened versions, and on Instagram and Pinterest. See the video ads.
Will our team be able to make their own materials?
Yes. We build templates for the pieces you make often, so your team can produce them without starting over.
Do you use AI-generated imagery?
Sometimes, where it suits the project and is clearly better than stock. We don’t use it to stand in for your real people, work or locations.
Related services
Creative works best with the rest of the path
Look credible · Related
Websites and conversion
For when the website needs to carry the new standard.
Keep customers moving
Campaigns and paid media
For when the creative needs a plan and a budget behind it.
Start here
One look.Every location.
Tell us what you produce, where it’s used and what feels inconsistent. We’ll reply with a useful next step. Or write to idea@longsquarestudio.ca.