One Year of SEO Success: How Pacific Rim Storage Boosted Visibility, Traffic & Conversions
In the competitive world of local storage, visibility is everything. Over the past 12 months, Pacific Rim Storage partnered with Long Square Studio to implement a focused SEO strategy — combining technical upgrades, local SEO optimization, and improved content structure.
The results speak for themselves: a major boost in organic visibility, stronger user engagement, and more conversions across multiple locations on Vancouver Island.
Google Search Console: Rising in the Rankings
Using Google Search Console to track improvements, we saw:
- Total Search Clicks (Pages): 6,899
- Total Impressions: 865,340
- Average Click-Through Rate (CTR): 0.98%
- Average Search Position: 30.57
Through on-page enhancements — such as rewritten metadata, improved headers, and location-specific keyword focus — Long Square Studio helped key landing pages for Victoria, Courtenay, and Nanaimo rise in search performance.
Top-performing queries included:
- “Pacific Rim Storage” (CTR: 14.44%, Position: 1.45)
- “Storage units near me” and “Storage units nanaimo” also showed strong CTRs and high ranking
Google Analytics: Traffic & Conversions on the Rise
A comparison of the last 6 months (Feb to Aug 2025) vs the previous 6 months showed striking results:
| Metric | Before | After | Change |
|---|---|---|---|
| Organic Sessions | 4,903 | 9,947 | +103% |
| Avg. Engagement Time | 36s | 32s | –11% |
| Event Count | 23,278 | 44,297 | +90% |
| Key Conversions (Events) | 379 | 1,148 | +203% |
| Conversion Rate | 5.77% | 8.3% | +44% |
While the average session time slightly decreased due to higher traffic, user interactions and conversions improved significantly — a sign that both SEO targeting and site experience were aligned with user intent.
Technical & Local SEO: Foundation for Growth
The foundation of this growth came from strong technical SEO and local optimization.
Technical SEO Wins:
- GTmetrix score improved to Grade A
- Optimized loading speed, LCP, and Total Blocking Time
- Images compressed, caching and lazy loading enabled
Local SEO Enhancements:
- Duncan location ranks #9 in the Local Pack for “self storage Duncan”
- Consistent NAP across listings and website
- Location-specific pages and metadata added
- 21 Google reviews with a 4.7-star average reinforce trust and visibility
Long Square Studio also conducted a full Google Business Profile audit early in the campaign to ensure all branches were locally competitive.
The Outcome: Sustainable Organic Growth
After one year of focused optimization, Pacific Rim Storage achieved:
- 103% increase in organic traffic
- 44% higher conversion rate
- Better rankings for high-intent local queries
- A faster, more user-friendly site across devices
- Stronger presence on both Google Search and Maps
These gains weren’t achieved with flashy tactics — but through thoughtful, local-first SEO strategy and consistent implementation.
What’s Next?
As part of the ongoing strategy, Long Square Studio will be:
- Reintroducing structured data for product/service markup
- Expanding SEO to underperforming pages
- Enhancing location landing pages with new media and FAQ content
With a strong foundation in place and clear performance metrics, Pacific Rim Storage is set to build on this momentum for years to come.
This SEO campaign was managed by Long Square Studio, a digital marketing and web strategy partner focused on helping local businesses grow through measurable performance.