Pacific Rim Storage Victoria branch at sunset, with rows of blue storage unit doors behind the gate

Case study · Self storage · Vancouver Island

Pacific Rim Storage:six locations, one stronger site.

A technical and structural upgrade that increased organic traffic, strengthened location visibility and improved quote conversions for a six-location self storage company.

Local search & SEOWebsites & conversionCreative & media
Client
Pacific Rim Storage
Industry
Self storage
Locations
6 · Vancouver Island
Engagement
Initial project, then month to month

The constraint

What wasn’tworking.

Pacific Rim Storage runs six locations across Vancouver Island, in a market where most customers compare availability and pricing on Google.

The site was slow, Core Web Vitals were failing, and hardcoded theme CSS blocked design changes. Branch pages were inconsistent, content was outdated and the quote form was hard to reach on mobile.

What we found

7 issues · 3 critical
  • High LCP and blocking timeCritical
  • Failing Core Web VitalsCritical
  • Low quote visibilityCritical
  • Weak metadata and headingsHigh
  • Fragmented branch templatesHigh
  • Hardcoded CSSMedium
  • No content systemMedium

The assignment

Improve organic visibility and conversions without rebuilding the whole site: upgrade the technical base, unify the branch pages, lift quote submissions and leave a structure that scales.

Goals

  • Unified landing page architecture
  • Stronger SEO signals for every location
  • Faster mobile performance
  • Scalable content templates
  • Quote form above the fold

The work

What wechanged.

Each module is something we delivered. Outcomes, where we have them, are in the evidence below.

Module 01

Structural SEO repair

A full technical review in Screaming Frog and Search Console, then rebuilt ranking signals for all six locations.

All 6 location pages rebuilt

Heading hierarchyLocal metadataInternal linksIndexing gapsSitemap & alt text

Module 02

Speed and performance

Faster pages without touching core theme files, guided by PageSpeed Insights and GA4.

GTmetrix grade D → B · LCP 1.9s → 1.3s · layout shift 0.39 → 0.12

Image compressionScript clean-upLayout shiftUnused CSSMobile readability

Module 03

Conversion upgrade

The “Get a Quote” form moved above the fold on every branch page, with standard trust badges and reviews.

Quote form above the fold on 6 of 6 branch pages

Quote formTrust badgesReviewsMobile flow

Module 04

Content architecture

Static pages reorganized and rewritten to build topical authority and read more easily.

Storage & packing tipsUnit size guideInternal linking

Module 05

Flexible templates

Internal layouts rebuilt so staff can update pages and run promotions without code.

Editable layoutsPromotion blocksVisual consistency

Before and after

The branch page herobefore and after

The original hero was one static image with no hierarchy, reviews or next step. The new hero has a local heading, a short description, review snippets and the quote form above the fold.

Original Pacific Rim Storage branch hero
Redesigned branch hero with the quote form above the fold
BeforeAfter

Form submissions up 5% after the quote form moved above the fold

Evidence

What we can show,and where it came from.

Every result lists where it came from. Delivered work is shown separately from measured outcomes.

MeasureReportedSource
Organic traffic+103%Google Analytics 4
Quote conversions+203%Google Analytics 4 (quote form events)
Conversion rate8.3%Google Analytics 4
Search impressions865kGoogle Search Console
Quote form placementAbove the fold on all 6 branch pagesDelivery records

6,899 organic clicks · Mobile PageSpeed reached 76 · Measured in Google Search Console and GA4

Keyword positions against local competitors
Where visitors looked on the landing page
GTmetrix before · grade D
GTmetrix after · grade B

Detail

A custom3D icon system

A full set of 3D icons, designed once and used on every branch page: quick to scan, consistent across locations and light enough to load fast.

Supports fast decisionsConsistent across locationsLightweight
Custom icon 1 designed for the Pacific Rim Storage website
Custom icon 2 designed for the Pacific Rim Storage website
Custom icon 3 designed for the Pacific Rim Storage website
Custom icon 4 designed for the Pacific Rim Storage website
Custom icon 5 designed for the Pacific Rim Storage website
Custom icon 6 designed for the Pacific Rim Storage website
Custom icon 7 designed for the Pacific Rim Storage website
Custom icon 8 designed for the Pacific Rim Storage website

The finished work

One structurefor every location.

Each branch uses the same performance-first layout: hero, scannable features, trust signals, map and a clear next step.

After launch

What happenednext.

This case study covers the initial work. Pacific Rim Storage continues month to month, with one focused priority each month.

Landing page improvementsSeasonal campaignsTechnical maintenanceImage optimizationLocal SEO updatesContent and internal linksConversion and analytics reviews

Tools we used

Screaming frogScreaming FrogSite crawl and audit
Google search consoleGoogle Search ConsoleIndexing and search queries
Google analyticsGoogle Analytics 4Traffic and quote form events
Pagespeed insightsPageSpeed InsightsSpeed and Core Web Vitals
ElementorElementorEditable page templates

Related services

Get found

Local search and SEO

The foundation behind this project: profiles, pages and technical SEO.

Keep customers moving

Campaigns and paid media

The seasonal promotions that followed, planned month by month.

Start here

Have a similar constraint?Start with that.

Tell us what isn’t working. We’ll review the context and reply with the most useful next step. Or write to idea@longsquarestudio.ca.

What feels stuck?

Nothing is sent yet. You’ll finish a short form on the next page.