Case study · Engineering · Website redesign
IVY Engineering Group:a site as precise as the work.
An outdated website rebuilt into a clean, portfolio-led platform that shows what IVY does, how they work and why clients can rely on them.
- Client
- IVY Engineering Group
- Industry
- Engineering & construction management
- Scope
- Redesign, architecture, WordPress build
- Engagement
- Redesign project
The constraint
What wasn’tworking.
IVY’s website no longer matched the standard of their work. The layout was dated, the portfolio was hard to navigate and key service information was buried.
Visitors couldn’t quickly see IVY’s capabilities, experience or approach, which weakened first impressions.
What we found
5 issues · 2 critical- Dated, low-clarity designCritical
- Hard-to-navigate portfolioCritical
- Buried servicesHigh
- No clear calls to actionHigh
- No structure for future contentMedium
The assignment
Redesign the site so IVY reads as a modern, trustworthy engineering firm, with room to grow.
Goals
- A clear, credible first impression
- An organized project portfolio
- Easier service discovery
- Fast, mobile-friendly pages
- A structure for future content
The work
What wechanged.
Each module is something we delivered. Outcomes, where we have them, are in the evidence below.
Module 01
Research and discovery
We studied the project library, sectors and services to learn what engineering clients look for: clarity, precision and evidence.
Module 02
Information architecture
A simple flow (Home, About, Services, Projects, Contact) so visitors find what they need quickly.
One flow across 5 core pages
Module 03
Design and UX
Clean spacing, subtle accents and a readable type system that gives the engineering work room to stand out.
Module 04
Development
A modern WordPress build: fast, clean, secure and simple for the IVY team to manage.
4 page types rebuilt, editable by the IVY team
Before and after
The homepagebefore and after
The old site had minimal content and unclear structure. The new homepage adds a clear hero, organized services, better navigation and a project gallery that shows IVY’s capabilities quickly.
Clearer services, a stronger portfolio and a professional first impression
Evidence
What we can show,and where it came from.
Every result lists where it came from. Delivered work is shown separately from measured outcomes.
| Measure | Reported | Source |
|---|---|---|
| Page types rebuilt | Home, services, projects, contact | Delivery records |
| Responsive build | Desktop, tablet and phone layouts | Delivery records |
IVY is a redesign case. We show what was delivered and what the client said, not inferred traffic or revenue.
What changed
Clearer, faster,easier to trust.
Observed by the client and our team after launch. Not measured as traffic or leads.
The finished work
Every page type,rebuilt.
Project pages with a clean hero, summary and scope; service pages with short descriptions and clear calls to action; and a streamlined contact page.
Client feedback
“Aydin did a great job designing my website. The layout is clean, professional, and easy to navigate. He was responsive, patient with revisions, and delivered exactly what I had in mind. I’m very happy with the final result.”
Samira AyatiCEO & President, IVY Engineering Group
Related services
Look credible
Websites and conversion
The service behind this project: build, structure and conversion.
Look credible
Creative and media
For when the site needs photos and assets to match.
Start here
Have a similar constraint?Start with that.
Tell us what isn’t working. We’ll review the context and reply with the most useful next step. Or write to idea@longsquarestudio.ca.