Services · Marketing operations
Numbers you can trust,on one page.
Marketing operations for Vancouver businesses: GA4 setup, call tracking and monthly reporting. Tracking that works, call attribution, and one monthly page that says what changed and what we recommend next.
When the data drifts
Nobody trusts the numbers.
Tools set up once and never checked. Sound familiar?
Calls you can’t trace to a sourceCall tracking
Reports nobody readsReporting
GA4 set up once and never checkedAnalytics
Tools that don’t talk to each otherIntegrations
Logins spread across old accountsAccess
Decisions made on gut feelPriorities
What the work covers
One source of truth for marketing decisions.
The right setup depends on your tools, locations and channels. Work usually covers four areas.
01
Analytics and tracking
GA4 and Tag Manager set up to record what matters.
- GA4 setup
- Conversion events
- Tag Manager
02
Call and form attribution
Know which source brought each call and inquiry.
- Call tracking
- Form sources
- CRM handoff
03
Monthly reporting
One page on what changed and what’s next.
- Monthly page
- Dashboards
- Recommendations
04
Tools and access
Accounts owned by the business, documented and tidy.
- Account ownership
- Access audit
- Documentation
How the work runs
One priority.From decision to live.
Fix the tracking that hides your best source first. Document it. Let the monthly page pick the next move.
Step 01
Audit
Check tracking, tools and access. Pick the first priority.
Step 02
Fix and connect
Repair tracking and connect tools, in order.
Step 03
Put it live
Test every event and document the setup.
Step 04
Review and repeat
Read the monthly page. Choose the next priority.
Before we start
What we’ll need.How we’ll read progress.
The plan depends on your access and operating conditions, and progress is judged by what your data can actually show. Both are set out before any work begins.
Scope & access
The scope follows your real operating conditions.
Your tools, channels and locations shape the setup. This is what we’ll ask for:
- GA4 and Tag Manager access
- Website admin access
- Phone and CRM account access
- A list of marketing tools in use
- One person to receive the monthly page
How progress is read
Measured by what the evidence supports.
Each source shows part of the picture. We report what your data can actually support.
No promised growth figures. The monthly page reports what the data supports and says plainly where it can’t.
Proof
From real client work.Not a mock-up.
Client feedback
“It is my pleasure to provide a sterling recommendation for Long Square Studio. Personalized service, combined with knowledgeable marketing input, provided on a timely basis, with a reasonable fee.”
Ted Halama · Real Estate Agent, Engel & Völkers
From Insights
Marketing operations FAQ
A fewuseful answers.
We already have Google Analytics. Why change it?
Often it’s installed but not recording the right things. We check what’s tracked, fix what’s missing and make sure calls and forms count as inquiries.
Can you track phone calls from each source?
Yes, with tracking numbers matched to your channels and locations, set up so your business listings stay consistent.
What’s on the monthly page?
What changed, what the data shows, what it can’t show, and one recommendation for next month. It fits on a page.
What is a marketing audit, and what does it cover?
It’s the review we start with: your website, Google Business Profiles, listings, tracking and the data you already have, checked against how customers actually reach you. You get a short written summary of what’s working, what isn’t, and one recommended first priority.
Do you work with our CRM?
Where your CRM supports it, we connect inquiries to it so the source follows the lead.
Who owns the accounts and data?
Your business does. We set up and document accounts under your ownership and use our own access only while we work together.
Is this only for clients using your other services?
No. Some clients come to us only for tracking and reporting, often before deciding what to fix next.
Related services
Operations work best with the rest of the path
Keep customers moving · Related
Campaigns and paid media
For when the numbers point to a campaign worth running.
Get found
Local search and SEO
For when the data shows customers can’t find you.
Start here
Trusted numbers.One clear next move.
Tell us which tools you use and which numbers you don’t trust. We’ll reply with a useful next step. Or write to idea@longsquarestudio.ca.