Services · Campaigns & paid media
Campaigns planned aroundyour busy season.
Google Ads management and seasonal campaigns for Vancouver and Lower Mainland businesses. Paid search by service area, promotions and remarketing, planned month to month so spend follows the priority, not the last-minute scramble.
When campaigns drift
Spend without a plan.
Promotions arrive late and ads run on autopilot. Sound familiar?
Promotions planned the week beforePlanning
Ads that send everyone to the homepageLanding pages
Spend with no clear read on resultsBudget
Every area gets the same adService areas
Visitors who never come backRemarketing
Quiet months nobody planned forSeasonal demand
What the work covers
Campaigns that follow the priority, month by month.
The right mix depends on your season, areas and budget. Work usually covers four areas.
01
Paid search
Google Ads organized by service and area.
- Account structure
- Keywords & areas
- Ad copy
02
Seasonal promotions
A calendar of offers, planned ahead of demand.
- Promo calendar
- Offer planning
- Creative briefs
03
Landing pages
One page per offer, with one clear next step.
- Offer pages
- Forms & calls
- Testing
04
Remarketing
Stay in front of people who already visited.
- Audiences
- Display & social
- Frequency caps
How the work runs
One priority.From decision to live.
Plan the next busy season first. Launch with tracking in place. Let results move the budget.
Step 01
Plan
Review the account, season and budget. Pick the first priority.
Step 02
Build
Set up campaigns, creative and pages, in order.
Step 03
Launch
Go live carefully, with tracking checked first.
Step 04
Review and adjust
Read results monthly. Move budget to what works.
Before we start
What we’ll need.How we’ll read progress.
The plan depends on your access and operating conditions, and progress is judged by what your data can actually show. Both are set out before any work begins.
Scope & access
The scope follows your real operating conditions.
Your season, service areas and budget shape the plan. This is what we’ll ask for:
- Google Ads admin access
- GA4 and Tag Manager access
- Budget range and priorities
- Offers and promotion dates
- Timely approval of creative
How progress is read
Measured by what the evidence supports.
Each source shows part of the picture. We report what your data can actually support.
No promised return on ad spend or lead volume. Spend is reviewed monthly against what tracking can support.
Proof
From real client work.Not a mock-up.
Seasonal campaigns · Self storage · Vancouver Island
Pacific Rim Storage
Seasonal promotions for every branch, planned ahead and built in the sizes each channel needs, from Valentine’s Day through the fall offer.
New promotions all through 2026
More work like this
From Insights
Campaigns & paid media FAQ
A fewuseful answers.
Do we need a big budget for Google Ads?
No. The budget should match your areas and season. We’d rather run a focused campaign well than spread a small budget thin.
Which platforms do you work with?
Mainly Google Ads, including YouTube video ads, with remarketing, Instagram and Pinterest where they fit the plan. We recommend platforms based on where your customers actually search.
Can you take over our existing ad account?
Yes. We review the account first, keep what’s working and restructure the rest in stages, so nothing changes all at once.
Who owns the ad account?
You do. We work inside your account with admin access, so the history and data stay with your business.
How quickly will we see inquiries?
Ads can start showing once they’re approved, but a campaign needs time and data before it’s tuned. We agree on review points at the start instead of promising a date.
Are Google Local Services Ads a good fit for us?
They can be, if your category is eligible in Canada and someone reliably answers the phone. You pay per lead rather than per click. Google is moving them into Google Ads, with accounts outside the US due to move in 2027. Our guide to Local Services Ads covers eligibility and what to have in place first.
Do you create the ads and landing pages too?
Yes. Creative and landing pages are planned with each campaign, so the ad, the offer and the page match.
Related services
Campaigns work best with the rest of the path
Keep customers moving · Related
Marketing operations
For when you need to trust which campaigns bring inquiries.
Look credible
Creative and media
For when every promotion needs creative in every size.
Start here
Plan the season.Skip the scramble.
Tell us about your busy months, service areas and current ads. We’ll reply with a useful next step. Or write to idea@longsquarestudio.ca.