Services · Content & communications
Content that answers what customersactually ask.
Website content writing and copywriting for Vancouver businesses: service pages, guides, FAQs and email. Built from the questions your team hears every day, so customers find answers before they call, and a reason to come back after.
When content drifts
The same questions keep coming.
Pages say little, and email goes out when someone remembers. Sound familiar?
The same questions on every callFAQs
Service pages that say nothing specificService content
Posts nobody has updated in yearsContent refresh
Pages that don’t lead anywhereInternal linking
Email only when someone remembersEmail
No idea what gets readMeasurement
What the work covers
A content system your team can keep running.
What gets written depends on your services, questions and capacity. Work usually covers four areas.
01
Service and location content
Pages that explain what each service really involves.
- Service pages
- Pricing questions
- Area coverage
02
Guides and answers
Articles built from the questions your team hears.
- Question research
- Guides & FAQs
- Content calendar
03
Email and follow-up
Useful messages after the inquiry and after the job.
- Welcome & follow-up
- Newsletters
- Review requests
04
Structure and upkeep
Link, update and retire content on a schedule.
- Internal links
- Content refresh
- Style guide
How the work runs
One priority.From decision to live.
Answer the question that costs you the most calls first. Publish it well. Let the data pick the next one.
Step 01
Audit
Collect real questions, review what exists. Pick the first priority.
Step 02
Write and build
Draft, review with your team and prepare in order.
Step 03
Put it live
Publish with links, metadata and a clear next step.
Step 04
Review and repeat
See what gets read and asked. Choose the next topic.
Before we start
What we’ll need.How we’ll read progress.
The plan depends on your access and operating conditions, and progress is judged by what your data can actually show. Both are set out before any work begins.
Scope & access
The scope follows your real operating conditions.
Your services, customers and the time your team can give shape the plan. This is what we’ll ask for:
- CMS access
- Email platform access
- A contact on your team for questions
- Search Console and GA4 access
- Timely review of drafts
How progress is read
Measured by what the evidence supports.
Each source shows part of the picture. We report what your data can actually support.
No promised traffic, rankings or open rates. Content is reviewed against what your data can support.
Proof
From real client work.Not a mock-up.
Client feedback
“I had the pleasure of working with Aydin at Long Square Studio during my time with Kaleidoscope Mental Health Support Society, where he played a pivotal role in shaping our content strategy and online presence. Aydin led the development of our audience personas, content pillars, and overarching strategy to strengthen our digital footprint, authority, and search rankings.”
Janet Pun · Marketing Head, Kaleidoscope
From Insights
Content & communications FAQ
A fewuseful answers.
Who writes the content?
We do, working from interviews with your team and the questions customers ask. You review every draft before it’s published.
Do we need a blog?
Not always. Many businesses get more from better service pages and a handful of solid guides than from frequent posts. We recommend what fits your capacity.
How is this different from local SEO?
Local SEO makes sure you can be found. Content makes sure what people find answers their question. They work best together, and we plan them together.
Do you use AI to write content?
We use AI tools for research and first drafts where they help, but every page is edited by a person and checked against what your business actually does.
How much does website copywriting cost?
It depends on how many pages, how much your team can supply, and whether the writing includes interviews and revisions. We don’t publish prices. We agree the scope in writing before any work starts.
Which email platform do you use?
We work with the platform you have, or recommend one that fits your size and tools.
How often should we publish?
As often as you can keep the quality up. A steady monthly rhythm usually beats a burst followed by silence.
Related services
Content works best with the rest of the path
Get found · Related
Local search and SEO
For when customers can’t find the answers you’ve written.
Look credible
Websites and conversion
For when readers arrive but don’t take the next step.
Start here
Clearer answers.Better conversations.
Tell us what customers keep asking and how much time your team has. We’ll reply with a useful next step. Or write to idea@longsquarestudio.ca.