Scary Good Savings

The “Scary Good Savings” campaign launched in October 2025, marking Pacific Rim Storage’s Halloween-themed seasonal promotion across Vancouver Island branches.

Building on the brand’s established year-round visual identity, this campaign adopted a playful yet polished aesthetic, featuring illuminated storage units filled with pumpkins, lanterns, and festive décor. The tagline “Make Space for Treats, Not Tricks” was used across selected variations, bringing humor and warmth to the visual storytelling.

The creative palette combined PRS’s signature blue tones with orange lighting, maintaining brand consistency while embracing the festive theme. Each variation was designed for flexible adaptation across print, web, and social media.