IVY Engineering Group
Website Redesign
A clean, credible, and modern site built to reflect engineering excellence.
We redesigned IVY Engineering’s outdated website into a professional, portfolio focused platform that builds trust, improves clarity, and supports future growth.
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Clear service descriptions and structured content
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Professional and trustworthy visual identity
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Modern home and project pages with clean spacing
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Better performance across devices
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Stronger alignment with engineering industry standards
Project Background
Situation
Before the redesign, IVY Engineering was operating with a website that no longer represented the standard of their work. The layout was outdated, the portfolio was difficult to navigate, and important service information was buried. The site also lacked a professional structure that an engineering firm needs to build confidence with potential clients.
Visitors had no clear sense of IVY’s capabilities, experience, or approach, which directly affected lead quality and first impressions.
IVY’s original website had several critical issues:
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Outdated design with low visual clarity
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Portfolio difficult to navigate
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Limited emphasis on services and expertise
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No clear conversion paths or calls to action
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Lack of structured content for future expansion
These problems made it difficult for potential clients to quickly understand what IVY does, how they work, and why they are a dependable choice.
Task
IVY Engineering needed a complete website redesign that would:
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Present IVY as a modern, trustworthy, and technically proficient engineering firm
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Build a scalable structure for future projects and service pages
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Improve user experience and mobile responsiveness
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Increase consultation inquiries
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Strengthen brand presentation with clean visual identity
Objectives for the Redesign
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Create a strong first impression through a clean visual identity
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Highlight the engineering portfolio in a clear and organized way
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Improve page structure for service discovery
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Support a professional image with fast performance and a modern layout
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Prepare the site to grow into a richer content structure over time
Our Approach
We studied the firm’s project library, sector experience, and service offerings. The goal was to understand what matters most to engineering clients, including clarity, precision, credibility, and project evidence.
We restructured the site into a clean and intuitive flow:
- Home
- About
- Services
- Projects
- Contact
Each section was designed to remove friction and help visitors find the information they need quickly.
We focused on clean spacing, subtle accents, and an easy to read typographic system. The visual style is understated and professional, giving the engineering work room to stand out.
The site was rebuilt with a modern WordPress setup.
Goals included:
- Fast load times
- Clean code
- Secure and stable structure
- Simple content management for the IVY team
Our app drives success.
Real metrics from thousands.
Gain insights into how our app has revolutionized managing portfolios, making informed decisions, and achieving financial success.
A full transformation of structure and presentation
The old site had minimal content and unclear structure. The redesigned version adds a modern hero section, organized services, improved navigation, and a clean project gallery that helps visitors understand IVY’s capabilities quickly.
Project Pages
A portfolio that does the work justice
Engineering projects require clarity and simplicity. Each project page now includes:
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A clean hero image
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A short project summary
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Project details and scope
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A consistent layout that guides the eye
Service Pages
Clear and structured service descriptions
We organized each service into a simple and understandable format. Every page uses short descriptions, supportive visuals, and clear calls to action. This helps potential clients understand what IVY offers and move toward contacting the team.
Contact and Conversion Flow
A simple and professional way to start a conversation
The Contact page is streamlined with a clean form, essential details, and fast loading performance. The goal is to make outreach easy and friction free.
This supports the firm’s goal of attracting qualified engineering leads who value clarity and efficiency.
Final Summary
A website that reflects the precision
of IVY Engineering Group
The new IVY Engineering website is modern, credible, and built on a solid structure. It positions the firm with a strong digital presence and provides a scalable foundation for future growth. The redesign improved clarity, strengthened the portfolio, and created a more professional first impression for visitors.
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